SEO

What Is SEO / Search Engine Optimization?

SEO, or search engine optimization, is the process of optimizing a website to rank higher in search engine results. When someone searches for a keyword on Google, Yahoo! or Bing, they're taken to the site that ranks highest for that term. The higher your site ranks in the search results, the more visitors you'll get from people clicking on your link.

There are many factors that go into how a website ranks in the search engines. In order to optimize your website, you need to understand what these factors are and how to address them. This article will teach you the basics of SEO so that you can start improving your website's ranking today.

There are a lot of factors that go into SEO, and it can be a complex process. But there are a few basic things you can do to help improve your ranking:

- Keyword research: Find out which keywords people are searching for and use those keywords on your website.

- Optimize your titles and descriptions: Make sure your titles and descriptions are catchy and include your keywords, but make them scannable and readable.

- Content: Each page on your site should have its own unique content, with the main keyword in the title, subtitles and throughout the text. The more text you have on a page, the higher it will rank for that keyword.

- Links: Your site needs to be linked to other sites in order to get authority. The more quality links you have, the higher your site will rank.

- Updates: Check for broken links and make sure all of your pages are working properly. If there's an error on your page, Google might think it isn't trustworthy or relevant and devalue that page.

Once your site is properly optimized, it's important to focus on your overall marketing strategy. Most importantly, you need to make sure your website looks trustworthy and is easy for visitors to use. The more often people visit your site, share it with friends or link to it from their own sites; the higher you'll rank in search results.