On Page SEO Techniques
On-page optimization is the process of improving the ranking of a website by optimizing its pages for the search engines. There are a number of factors that you can optimize, including the title, description, keywords, images and anchor text. The most important factor is the content of your pages, which should be keyword-rich, informative and interesting to read.
If you want to get a sense of how on-page optimization works, try searching for a keyword in Google. The search results show the site that is ranked highest for the term, which is usually the one with the best content.
It's important to remember that when you optimize your pages, you need to give equal weight to each factor and avoid over-optimizing. Google has become very good at deciphering optimized content and they will downrank a site if they find it suspiciously optimized.
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